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Just Who do you Think You're Talking to? |
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Your
audience is living in a world of infinite choices and constant
advertising bombardment. They are overcommitted, over stimulated,
overstressed and just plain fed up. Many are existing day-to-day, going
through the motions of being alive, yet dying inside. They’re looking
for answers. Answers that will make a real difference in their lives.
But instead, they face a barrage of information that not only fails to
lift them up, it actually drains them – physically, mentally,
emotionally and spiritually.
How should the church respond? Not
by dumping more information and adding to the confusion, or the Gospel
will be lost in the torrential downpour of worthless information. We
know that culture operates on the premise that more is better: “If we
create more, we create more value.” And this societal impulse to create
more and do more has resulted in information overload. So communication
the church may intend to be helpful is just perceived as noise or junk
mail. People shut down. Stop listening. Move on. Just because we’re the
church, do you think we’re perceived any differently than any other
advertiser or telemarketer out there? We’re not.
As a recovering
spin doctor from the corporate communications industry, I’m continually
reevaluating my ingrained ways of delivering a message. As a matter of
fact, my role today is less about distributing a message and more about
discovering how those messages are consumed – or not. It’s a
responsibility I take so seriously that I’m considering changing my
title from “communications director” to “consumer advocate.”
It’s
time to turn down the volume. We have the opportunity to reduce the
“noise” in people’s lives. By simplifying what our audience sees and
touches, we can make every aspect of their engagement with the church
easier and more rewarding.
We can craft a new experience for our
guests. How? By addressing what they really need and want – not what we
think they should need and want. And, believe it or not, we can help
accomplish this by better organizing our bulletins, brochures and Web
sites – and communicating in language that builds trust instead of
walls. When they can sit back, take a breath and make sense out of
things, our guests are more open to hearing about their next step
toward Christ. And, when we remove the obstacles to their understanding
God’s incredible love for them, they just might feel empowered to
actually take that step. How do you
take your church communications and promotions from a tidal wave of
"too much" to a steady stream of "just enough" to keep people informed
and engaged? Come to the Communications (formerly LiveWire) workshop, presented by Kem Meyer.
Kem Meyer, Communications Director
For
about 23 years, Kem Meyer thought church was for weak, out-of-touch
people who just needed to "get a life." She thought she understood what
the world had to offer–and what the church did not. And then, an
unexpected, unpredictable and uncommon experience at a local church met
her right where she was at. It changed her view of Jesus and her
purpose in life forever. Now, as Communications Director for Granger,
she draws on more than 15 years of marketplace experience in corporate
communications and internet strategy to remove the barriers that keep
people from connecting with Christ. In her workshop, Kem shares
practical insights and best practices–with candor (you were warned).
Kem and her husband, Mark, have three children–Erin, Emmi and Easton.
They go to church on Saturdays, sleep-in on Sundays and watch Lost on
Wednesdays.
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Week End Service
Please join us every Sunday at 10:30AM - we hope to see you there!!
Newsflash
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Real meaning
and significance comes from understanding and fulfilling God’s
purposes for putting us on earth. The Purpose-Driven Life is a manifesto for Christian living in the
21st century...a lifestyle based on eternal purposes, not cultural values. |
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